YouTube is undoubtedly one of the most prominent platforms of all time. The platform has 1.9 billion monthly users. You will be surprised to know that the only other platform that generates more traffic than YouTube is Google. Thus, there is absolutely no doubt about the fact that content creators have now turned to YouTube to grow their business.
However, there is one big problem with the whole dynamics. A lot of brands and companies continually struggle to grow their channel when they are starting out. A recent study suggested that approximately 500 minutes of content is uploaded on YouTube every 60 seconds. This has lead to the creation of an environment that is full of different marketing strategies and competition.
So, if you are someone looking forward to growing your YouTube channel, keep reading. Here, we have come up with some tips and tricks that can help you boost your sales, cultivate your audience, and ultimately grow your channel.
Ensure that your brand theme is consistent
Firstly, the channel that you create must have a consistent theme across all the videos and your profile. Anytime someone comes to your page, they should instantly be able to recognize your brand if they have ever spotted any promotions from your social media channel or came across your website anytime in the past, or heard about you from one of their contacts, says Diana, who offers online finance assignment help, and has a YouTube channel of her own.
You can start by ensuring that the images and the tone that you use are consistent. Always make it a point to ensure that the thumbnail does not change drastically between two videos. The initial part of growing your audience on social media is by establishing a recognizable brand.
At all times, your aim should be to ensure that when people scroll through their YouTube feed, they automatically know that it is your video that they are looking at if they do not wish to stop and explore further.
Bear in mind that consumers always remember the catchphrases and the brand logos subconsciously. By maintaining consistency, your audience will be impressed by the thorough organization and neatness of your channel, and will want to come back and explore your channel to relive the same experience.
Share on all the other social media platforms
There is a fairly higher chance for YouTubers to recognize if they partake in all other social media channels. Though platforms like Instagram and Facebook are excessively popular for promoting your YouTube channel, you can also employ Pinterest and Twitter for the same, says Robert, who works with TAE and manages two YouTube channels of his own.
Usually, every content creator uses their social media profile to announce their new video or engage their audience and simultaneously share content from their brand’s website.
Let us understand this with an example.
If a business owner has a YouTube channel with tutorials on how to use a particular product, you can use your other social media accounts to have people try your product for free.
Depending on the business’s scope and size, you may have different marketing goals. However, you can surely use social media to connect with your audience and increase your subscribers.
Have a schedule
When you have a fixed schedule of posting content on your social media, your followers are aware as to when they have to expect new content, says Daisy, who offers the best online digital marketing courses. It is a great thing to do as it adds an additional layer of consistently to your channel. However, you can also employ other profiles to work on this aspect of your brand’s image.
Do include a detailed description and a transcript
Primarily, there are two reasons why you should add detailed descriptions and transcripts to your videos.
Firstly, by doing so, you are doing a bit of a service to your followers. Transcriptions are a great value addition for a video, mainly because the customers enjoy reading along with watching a video, says Nia, who works with EduWorldUSA.
Moreover, transcriptions can be helpful for people with a hearing impairment. Please understand that if you take small steps every day to better your accessibility, you will note that the audience that follows you eventually is more diverse.
The second reason mostly relates to YouTube SEO. A lot of you might already be familiar with SEO as it relates to the website, but SEO has an equally vital role to play in the popularity of your YouTube channel.
When a user is searching for a particular keyword, elements, such as the title, transcript, description, and videos form a context for your content. So, if your uploaded content aligns with the search intent for a person, there is a good chance that you will appear on top of their search results.
Hence, there is a greater chance for them to watch your content.
Since context is a vital part of SEO, the more data you have for your algorithm, the higher are your chances of getting the content on display for your audience.