Has it ever happened to you that you send multiple emails to your clients and never get a response? Well, what could be the reason? Are your emails being opened? Or are they being opened only for deletion? There is a good chance that you are unaware of all the probable reasons why your emails are going wrong. Fret no more. Here in this article, we will discuss some of the top email marketing tips you should know.
Personalize the emails
One of the most effective tactics for the success of your email campaigns is personalization. Email marketers’ problem is the only thing they understand by personalization is addressing the recipient by the name, comments Rosy, a marketing expert with MyPlumbersChoice. Let us explain what Rosy is trying to state here. Of course, mentioning the subscriber’s name is a vital aspect of personalization, but it is not limited to it. There are further aspects of personalization, such as:
- Be relevant
- Anticipate the recipient’s needs
- Send emails timely
For being successful at personalization, you should adopt the correct strategy to collect the requisite data from your customers.
Write a superb subject line
If you are unsure how to do email marketing right, the best place to start is with a subject line. You need to perfect your subject line, and it can make a mammoth difference in your open rate. If your subject line makes the email appear spammy, there is a good chance that the recipients will not open the mail, delete your mail, and at times, even mark it as spam, comments Donna, a marketing expert with EmbraceGardening.
People usually open the emails wherein they see a personal benefit or feel that they miss out on something if they do not open it or you give them a solid reason to open the email. Of course, we understand that it is a lot to expect from a single subject line, but you know what? You can do it.
Build a mailing list
You may have been in the business for a while and might have developed a long list of subscribers, but never stop adding more people to it, comments Sofya, who handles email campaigns for TrueBlueFisherMen. We agree with Sofya on this. The best part is it is not even as hard as it sounds.
For instance – You can ensure that your email list is growing persistently by merely adding a sign-up button on your website.
You can also add subscription forms on your blog page, the home page, and everywhere you can organically fit. While you do this, do not try to mess up the critical content because that is what your customers come to your site for.
Further, you can also build your email marketing list by employing some traditional methods. Suppose you have a booth at a famous industry conference. You can offer your visitors an option to sign up for your newsletter. Now, regardless of whether you can close a sale or not at a conference when your clients sign up and join your email list, you can certainly capitalize it and make it a business opportunity further down the road.
Employ a double opens strategy
In email marketing, employing the doubles open strategy multiplies your chances of having more subscribers open the emails you send, comments Brad, a marketing professional with RazorHood. Consequently, you will have a greater chance of driving more revenue for your campaigns. We certainly agree with Brad on this, but what is this doubles open strategy? To put it simply, the double open strategy implies that you send the same email to the subscribers who have not yet opened your initial email. You can keep the body of the email the same but change the subject.
Simply put, it means you should resend the same email to the subscribers who did not open your first email but with a different subject line. How is this going to be effective?
Seven out of 10 people from your subscribers’ list do not open the email in the first go. When you resend an email to these people, your open rate rises, boosting the email marketing ROI.
However, before resending an email, give due attention to the following things:
- Prepare better subject lines, which persuade the non-openers to open the mails.
- Be careful about the sending time.
- Optimize the preheader text.
- Wait for a bit before resending the email. You can typically wait for about three to five days before resending the email to the non-openers.
Keep the emails crisp and short
All the email marketing tips listed above online talk about bettering the emails’ open rate. But, there are not many on the internet that persuade the readers to be attentive to your email even after it has been opened. So, what should you do about this? Try to write a concise and clear email. When your emails are crisp, it is easier for you to get your message across and makes it persuasive for the subscribers to act onto it.
When your emails are simple, the subscribers respond to the campaign. The idea is to clearly put forth the benefit that the subscriber gets from your email. To be honest with you, selling the subscriber what they need is not hard. It is the initial persuasion that is tricky. When or if the subscriber finds your offer interesting, they will get to your website to know more about it. When you keep your emails short, it is easier for people to be persuaded and take action.
You need to bear in mind that people have a habit of reading emails on their phones these days. So, when you send them an email, there is a good chance that they will read it on their phone instead of a desktop. See, the people you are trying to reach out are all busy. They do not have a lot of time in hand. They are all busy. So, they will usually read through your emails when they are on a break or commuting for work. At this time, they do not want to read through something complicated and long. So, try to keep it direct, and do not beat around the bush. Write only enough to put across your message. In case the degree of information you desire to share with your subscribers is more, try to break down this information in bullet points. And include only one CTA instead of many. When there are too many CTAs in an email, it can be distracting for the reader. More so, when you do this, your reader feels confused. They cannot decide what they must do next, and hence, they end up deleting the email without taking action.
Hence, keep the brevity approach, and ensure that your emails are as concise as possible. Further, do not beat around the bush when you can instead convey the message in just a few small sentences.
Bottom Line
These are the top five email marketing tips that can be helpful for your business. If you have any questions or queries, do let us know in the comment box below.