Top 10 Mistakes Sales Managers Make


A sales manager’s job isn’t easy. It can be stressful, exhausting, and frustrating all at once. 

Sales managers are responsible for getting their team to perform, but they also need to be able to handle everything that comes up along the way. 

Find out what the ten most common sales manager mistakes are and how to avoid them. And check out this article for sales motivation techniques.

They don’t prioritize their time:

Managers should focus on the most critical tasks as much as possible. You must save time on things that can be delegated or outsourced. 

Don’t try to micromanage your team. This often happens when managers are new to their role or when they’re trying to control everything in an attempt to increase sales. The problem with micromanaging is that it doesn’t allow your team to grow or develop their skills. In fact, it can lead to them feeling overwhelmed and stressed out.

They’re too reactive:

Reactive managers are constantly putting out fires instead of being proactive and preventing them from happening in the first place. By being proactive, you can avoid many problems before they even start.

They don’t stay in touch with the customer experience:

The first step to improving your customer experience is staying in touch with what customers say about your products or services. This can be done through listening, asking questions, and observing the conversations around you. A good sales and marketing manager will always use one of those social listening tools for the following purposes:

  • Listen to what people say about
  • Their competitors’ products or services (both positive and negative)
  • The industry as a whole
  • Common complaints they have encountered while using your product/service.

They don’t have a well-thought-out plan:

The sales manager needs to have a clear strategy for their team. This could include the following:

  • Company goals and vision, which will help them understand what they’re trying to achieve through their sales reps’ efforts
  • Strengths/weaknesses of each member of the team (in terms of skills, personality traits, and other factors) 

They don’t give their team the right resources and tools to do the job:

A good sales manager will help their team find the necessary tools and resources. When it comes to sales, you can’t do it alone. A good sales manager will ensure that their team has everything they need to succeed in their field. In addition, they should also ensure that all members of the organization contribute towards creating an environment where people feel comfortable sharing ideas and asking questions when necessary.

They don’t communicate with their sales team well enough:

You can’t expect your team to be productive if you don’t communicate with them. Sales managers must ensure that they communicate regularly with their teams, especially regarding updates on status, new ideas, or changes in strategy.

A good way to keep the lines of communication open between yourself and your sales team is by setting up regular meetings where everyone shares what’s going on in their department and discusses any issues that may arise from time to time. It would help if you also encouraged teamwork among all team members so that everyone knows what needs doing at any given time and how best they can help each other out with their workloads not to overburden anyone else (or yourselves).

They don’t have 1-on-1 meetings with their team members:

It’s essential to have team meetings, but 1-on-1 sessions are even more critical. 

Set up a schedule that works for you and your team members. Make sure it’s an effective use of your time by setting expectations for what you want to get out of the meeting (e.g., one-on-one conversations, goals, how they’re feeling personally and professionally, etc.). Don’t just ask how things are going; listen carefully to what they say about themselves, other team members, and their goals for the year ahead.

They don’t provide their team with the knowledge or training they need:

Ensure your team has the proper knowledge, skills, and tools to do their job. Provide training and coaching to ensure they get the most out of their time. Also, provide them with sales tools (like CRM software) to help them close more deals faster.

They don’t have a robust sales process in place:

In sales, it’s important to keep your focus on the goal. The problem is that many salespeople get hung up on what other people are doing and how much money they make.

A good plan is only the start – managers must be prepared to step in at all times, adjust as needed, and keep things running smoothly along the way.

The best sales processes are constantly evolving, so it’s crucial to stay on top of changes and be willing to experiment with new ideas.

They don’t measure or track the right metrics:

There are a lot of different metrics that sales managers can track, but not all of them are equally important. The key is to focus on the metrics that will impact your business the most. 

Some of the most important metrics are:

-The number of sales appointments set

-The number of sales-qualified leads (SQLs)

-The number of new customers acquired

-The customer lifetime value (LTV) 

-The churn rate 

Sales managers play a vital role in any organization. They’re responsible for leading and motivating their team, setting goals, and achieving results. However, it would help if you avoided the above-mentioned mistakes that can have a negative impact on your team’s performance.