Scott Croyle to Join Apple’s Beats Hardware
Many people don’t know that Beats is an in-house apple product. However, it is not widely known that Apple was not very interested in managing Beats. As per the latest update, Apple had planned to hire an in-house designer to manage the product design of the Beats Headset. According to one of the articles from Zac Hall, Apple has been investing in Beats to cater to a different customer segment.
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It is all about Apple hired Jony Ive to oversee Beats hardware design for new products
Right after Apple acquired Beats, the brand launched $59 headphones that used a W1 chipset from Apple. The price was lower and meant to target customers with a lower budget range. This was the first step where Beats started diversifying its product portfolio. Later, a rumor started that Apple was trying to hire Scott Croyle to manage Beats Design.
Who is Scott Croyle?
Scott Croyle is a veteran in the Android Design Industry. He led the design teams at HTC during its peak and was responsible for designing amazing products like HTC One M7 and HTC One M8. He later worked with Nextbit Systems, and in 2017, we again moved to Attic. It is known that Scott was responsible for the inception of Attic. In April 2020, Scott Croyle joined Apple as a director, and he has been looking at the product design of beats headphones.
The product design of Beats headphones may look very different, but the truth remains that Apple owns the company. In addition, Apple shares its audio technology with Beats, making them an outstanding option for people looking for impressive sound quality. Since joining Apple, Scott has worked on many new designs. You can check out their latest offerings, and they are surely a product of Scott’s imagination. You are certainly going to love the new design language that Beat follows.