What is the scope of Social Media Marketing in India ?


 The advent of new technology and the rise of the internet have changed the way of doing business. On July 1, 2015, the Narendra Modi-led government launched digitalization in India, which brought a remarkable revolution in the history of the nation. Today, about 624.0 million people use the internet in India, a report published by Datareportal suggests. The arrival of smartphones, 4G internet and cheap data plans changed the face of internet usage. With affordable internet access, the country witnessed a massive spike in the number of social media users. Datareportal report also reveals that there are currently 448.0 million people in India who have their accounts on various social media platforms.

As a large number of netizens are consuming the internet, multiple social media platforms like Facebook, Instagram, WhatsApp, Snapchat, YouTube and Twitter are providing a marketplace for online businesses. Businesses on social media use advertisements to reach out and persuade the target audience to buy products, services, or ideas through various marketing gimmicks. Additionally, brands are also approaching influencers with the most followers for their brand promotion or product review. Thus, industries are looking for skilled and creative professionals for the branding and marketing of their products. At the same time, the scope of Social Media Marketing has been an attraction for several individuals searching for a lucrative career.

An insight into social media marketing

Once American digital analyst and speaker Brian Solis has said, “Social media is about sociology and psychology more than technology.” Hence, his statement proves that it does not matter how many times you advertise; the only thing that matters is how well you attempt to make an impression on audiences’ minds by gaining their attention. Thus, professionals in marketing need to be creative, punctual and must possess excellent aesthetic judgement.

Social media marketing uses social media platforms to reach out to the target audience and encourages them to buy and consume products, services and ideas. With eye-catching creatives, marketing manipulation, hashtag strategy, campaigns, free product reviews and surveys, the social media platforms are engaging fans and pushing netizens to buy their products.

Today, social media marketing has become a need of the hour for every business worldwide. Even the power of social media is helping companies to boom amid the coronavirus pandemic. Social media provides avenues for businesses to influence target audiences and encourages them to make a decision. These platforms offer space, time, slot in the same place and at the same time, breaking the traditional method of advertisement on mediums like television, radio, print and billboards.

Also, the digitally connect India contributes significantly to the economic growth of the nation. A career in social media marketing is highly lucrative and aspirants get innumerable growth opportunities. If you are looking for an exciting, creative and challenging career, explore BBA social media, marketing and analytics program. The course upskills students and makes them experts in social media handling, social media campaigns, market research and data analytics. Explore the syllabus of the program and enroll now!