Revitalizing Old Tech Brands


One of the things that has become all too common in the world of technology is the crash that happens when a brand loses its influence. When technology companies crash, they make both investors and the public lose faith in them. However, some technology experts feel that there is hope for such brands, and they are willing to do whatever they can to help re-establish them.


An example of a business professional willing to go the distance is Gizmondo founder Carl Freer. He came up with a handheld game console that was seen as a competitor to the more well-known handheld consoles on the market. Though his product was haunted by poor sales and he dealt with legal problems of his own, he has expressed hope that his product will someday return to the market.

One thing that makes a major difference in a product’s lifespan is how much of a need it fills. Mobile devices, from phones and tablets to game consoles and music players with Internet capabilities, make up a major part of online usage. However, most people who use a particular type of device do so because of special features and a need that the device meets that others don’t.

Advances in future handheld devices might be heavily cost-related. There is a growing demand for affordable handheld devices, both among low-income customers in the United States and abroad. Another way in which the demand for these devices may change is in the form of open source software being used. An open source operating system is not only economical, it offers more flexibility in app development.

When handheld products are made with cellular capabilities, there are many wireless carriers who fuel the demand for the products. When these products are available at a very low cost or even free with a wireless contract, the demand for the devices grows greatly. Another effect of having these products available for wireless users is that it also creates a demand for even less expensive versions for pay-as-you-go mobile customers.

Several types of companies have the potential to benefit from the launch of a new mobile product. While many think only in terms of the device’s manufacturer, there are often at least a couple of other companies involved. Most developers prefer the best processors that are available and want to use existing brands with established technology. Mobile devices commonly utilize Bluetooth as a way of connecting devices.

A common concern that people have when mobile devices are used for entertainment purposes is what types of games are available. One popular exclusive game could spell success for a device while too few offerings could make customers look elsewhere. Developers must find a careful balance in promoting these products.

Open-source programmers who have difficulty promoting their games or apps in the market might benefit from those types of devices. Economical mobile devices might provide the platform that these developers require. One thing that tech enthusiasts can be sure of is that this market will continue to evolve.