One of the things that you can do to add value to your digital presence is to make your Internet presence feel exclusive. It is a trick that a lot of different brands, companies, and even entire industries do so that people will give them more money and contribute to their financial bottom line. If you want to get better at your digital marketing, approaching your product from the perspective of exclusivity is something that can take you in the right direction quickly.
Now, with this in mind, what are some of the things that you can do to create this feeling for people that they are someone special? A great way to do it is to add members-only areas to your websites. This kind of insiders club makes people feel like they’re getting VIP treatment. Next, you can keep people out of certain social media’s fears. In other words, you make people ask to get into your content.
And third, you can create a high enough cost so that barriers to entry are different. Some people will go to your site simply because it’s expensive, thereby keeping people that they believe are low class or not worth their time out.
First on our list of exclusivity is the fact that if you create a members-only area of your website, everyone in there will naturally feel like they are somehow better than other people. This is a very powerful psychological phenomenon. If you are trying to sell exclusivity, creating this members-only area is one of the first steps into making that a reality.
Permission For Entry Into Social Media Spheres
Next, you can find out how to keep certain people away from your social media content. If you create a group on Facebook, most people think that’s a way to advertise what your interests and opinions are publicly. However, if you create a secret group or invite-only gathering place, then that’s an entirely different vibe. This type of exclusivity in the social realm is slightly different than a members-only invite to a website. But since many people only go on to Facebook, having a specialized version of this way of thinking definitely makes sense.
High Enough Cost To Adjust Barriers To Entry
A final way to think about creating private spaces online that go along with your brand is to make whatever you are selling cost enough that some people can’t afford it. There is no difference between a $500 T-shirt and a $5 T-shirt in most cases. The branding is what makes people go for Kanye versus target.
If you can figure out how to create that exclusive feel in your cost adjustments, then you are well on your way to being both profitable and lean. Business people who have discovered the best way to do this are often the ones who succeed the most quickly.