Did you know that 75% of all conveyancing transactions are handled by just 25% of law firms? It’s an increasingly competitive market, and if you want to make sure that your firm survives, your strategy must be evolving in line with what the consumer wants. In the case of conveyancing, what the consumer wants is for their house sale to go through as smoothly and simply as possible with minimal interaction. The best way to provide this for them is to take your conveyancing online. So how do you go about it?
Case Management Software
To provide conveyancing online, you first need to get your case management into a digital format. You must use a software solution that is designed with your industry in mind; otherwise, you could run into costly errors. You also need to ensure that the software you choose is user friendly and is actually saving you time in the automation of manual tasks to ensure that you are getting the best possible value for money. The case management software offered by redbricksolutions.co.uk has been designed with conveyancing specifically in mind and is already being used by law firms who have commented on how much time they have saved by using it.
User experience is key
So, now you have your case management software, and you’re ready to go online. One of the most essential things in website design is user experience. If a user finds your website easy to navigate and use, then they are likely to engage your services. If not, then they are likely to go elsewhere. People are increasingly busy; they are not going to waste their time.
Think about creating a ‘user avatar’, that is a profile of a person who is likely to use your website. What age are they? How familiar with technology are they? In what type of language would they want information presented to them? Considering all of these questions will help you to build a website that functions exactly as your clients want it to.
Where you host, your website is as important a decision as the design. Your host will dictate how much it costs to run your website each month, how much maintenance you need to do, and how much they will manage for you, and what tools and plugins are available. It’s well worth researching providers while bearing in mind not just what you want your website to do right now, but what you want it to do in the future as well.
Build a simple solution and iterate
In general, people prefer a website to be as simple as possible. They just want to go to your site, easily find what they need, and leave. When you first publish your website, it should be as basic as possible, and you should only add features when you really need them. Ascertain which features are needed and which are not by listening to client feedback and carrying out surveys. It can also be valuable to check out the web pages of successful competitors and see what they are offering for inspiration.