7 Tips for Designing Digital Signage



Digital signage provides an interactive way of marketing to consumers. Digital signage allows you to provide key information about your products in a way that captures the imagination, and is as such a highly impactful way of influencing customers to buy.

Digital signage system includes digital displays, content management system such as a computer or media player and digital signage software.

A well designed digital signage will captivate your audience, pass your message and effectively increase uptake of your product or service.

Below are some tips for designing digital signage:

1.Talk to all stakeholders

You have to understand what the business owner wants to achieve with the digital signage.

This way, you will know which templates to use as well as the quantity of pictures, videos and text to contain in the digital signage.

2.Use Quality software and hardware

Good digital signage performance is dependent on the quality of your software and hardware.

If you cut costs by using substandard equipment and unstable software, business owners will not trust you to design for them.

3.Graphics quality

Digital signage advertising appeals to audiences with high level of clarity and good quality of images and videos.

For clear digital signs to have visual communications, you require a content management system that has high graphics-processing capacity.  This means you have to invest in a digital signage media player that has good graphics capability.

If you are using a computer, upgrade your graphics card to one that can handle graphic-intensive work such as gaming or designing.

Without good graphics your digital images will appear grainy, unclear, or pixelated.

4.Easy servicing

Digital signage requires servicing especially when mounted outdoors, to ensure that it is holding well against the elements.

Your design and mounting should make it easy for you to access and service all the different components without having to take apart the whole digital signage system.

If for instance the media player needs a hard disk replacement, it should be easy to plug it out and plug in a new one in the shortest time possible.


Your design should account for the security of your content. Some of the media players today are small and easily stolen. Add in extra security measures to secure the media player.

6.Power Supply

Take measures to protect the equipment against power surges.

As well, try to place the digital signage as close as possible to the power supply. If you place the digital signage too far from the power supply, you will have to reroute power to the signage.

Extra power installations will cost you more money and after you have made the installations, you have to conceal them if they are unsightly.

7.Cable management

Many cables run in and out of the digital signage. Use cable traps to organize the cabling. The resulting effect will be neat and organized.

If you have a well-managed cable system, servicing and replacing the cables becomes a fast easy process.

By following the above 7 tips, your digital signage will have good design attributes.