Your lead list is the first step in your sales funnel. This list is composed of potential customers or clients who you will call on to try and sell your products or services. It may seem like a simple concept, but coming up with a viable lead list can be difficult. Use these five ways to build a solid and reliable lead list for your business.
1. Google AdWords
To generate leads, you can use Google AdWords. It is one of the most common ways to do lead generation. It can be an effective way to reach your potential customers searching for precisely what you offer. Since it’s paid to advertise, you pay when someone clicks on your ad.
LinkedIn Advertising is a cost-effective way to build your lead database for B2-B companies. However, you can’t just “lift and shift” the same approach from Facebook. LinkedIn’s audience is much more specific, so you must hone in on the proper criteria. For example, LinkedIn will let you target your ads by demographics like age, gender, and location and professional factors like job title or industry affiliation.
3. Facebook Ads
Facebook ads are a great way to generate leads. By targeting leaders with specific interests and demographic factors, you can create custom audiences that will be interested in your product or service. Before running Facebook ads, be sure that you define the problem before starting on a solution.
4. Twitter Ads
While Twitter may be less popular than more established social media platforms like Facebook and Instagram, it still has over 330 million active users per month. That’s nothing to sneeze at! If your target audience is Twitter, this is a great place to generate leads.
What to do:
- Upload or create a real-life mailing list of people you want to reach out to and turn that into your audience base by uploading it to your Twitter Ads account.
- Create custom audiences based on location (country/state/city) or interest (hashtags).
- Set up conversion tracking so that you can track when a user clicks on your ad, signs up for your mailing list, or does anything else you want them to do from there.
List Rental Services (DirectMail)
These services have large databases of potential customers, usually organized by industry, location, or other factors. You can approach these services with your list, and they will find new leads that match the profile, or you can ask them to come up with a custom list for you. For example, if you want to reach people who own specific makes and models of cars, these companies can provide you with those names.
Generating lead lists can be difficult. However, if you don’t have the right tools, a list of contacts won’t do anyone much good. Several good tools help generate lead lists and keep them organized. Consider asking your coworkers for recommendations or paying for professional advice from an online marketing expert such as Stefan Soloviev when in doubt.