3 Lesser Used Google Features and Tools That Can Help Your Business



For most online businesses, Google is king. You want to show up on Google Maps, you are listed in Google’s directories, and you want to be the top result on Google searches for your relevant keywords. And while performing well in all these aspects will definitely help your business, Google also provides many other tools to help businesses succeed.

Running an online business can be difficult, especially if you’re unfamiliar with the terrain. To help those struggling with their online business, Google has introduced many tools and features that make doing business online easier. Here are three of these tools and features that you may not currently be using but will really help to simplify your problems online.


Many businesses that offer products or services online still require the signing of certain documents in order for their business to run smoothly. Whether this is a contract with distributors or any other legal and binding document, getting those signatures for an online business can be difficult, time consuming, and expensive.

Luckily for you, Google understands this and came up with a Google Drive feature to help. According to Thorin Klosowski of LIfe Hacker, DocuSign allows Google Drive users to sign documents without moving them off of the Google Drive network, saving you time and hassle. However, Google only allows 15 free signatures with this service, so use them wisely.

Google Photos

As an online business, you likely have a plethora of photos you use to show customers and visitors about your products and services. However, it can be challenging to manage all of these photos, especially if you have different versions of the photos shared among various people in your organization.

To simplify this process, Google has introduced Google Photos, an easy way to store, organize, and share photos and videos with people in your network, including employees and coworkers. And best of all? Brennan IT states that this service is offered for free due to the fact that Google plans to use the data gathered from those using this service, just like it does with its other free features, allowing you a simple and well-known way to keep your photos and videos while getting information and service tailored to your needs.

Additional Analytics Features

Almost all online businesses now use Google Analytics to help track how their website is doing and what they can change or address to improve its performance. However, there are likely many features of Google Analytics that your business doesn’t use, either because you don’t know how or you just didn’t know these features existed.

According to Top Rank Blog, there are five lesser known features of Google Analytics that businesses can and should be using to make the most of their data. Some of these features include capturing internal search statistics, tracking specific downloads or links, exporting reports to Excel and more. By taking advantage of all Google Analytics has to offer, you can get the most accurate picture of how well your online business is doing.

Google truly has a lot to offer to the modern business. If you’re not using one or all of the features and tools mentioned above, look into how these tips and tricks could be helping your business succeed.