Despite how it feels, building a business website is the easy part of your online business. Because of the millions of websites congesting the worldwide web, the key to having a successful online company comes from making your website standout from the rest, which can be an extremely difficult task. In order to optimize your site and bring in new, qualified traffic, here are seven strategic marketing strategies to follow:
One of the best ways to draw people into your site is through advertisements. Advertising your website or service on popular, well known sites can significantly increase your organic traffic results. For instance, if you are a tech company, consider advertising on a media site, such as http://www.tvproviders.com/. As a media driven site, many customers could potentially find your advertisement appealing.
Search Engine Optimization, otherwise known as SEO, is a process of increasing your website’s visibility in organic search results through optimizing your pages with keywords, key phrases, and tags people are likely to look for in search engines. While there are plenty of aspects to SEO making it seem like a complex subject, taking the time to implement SEO strategies into your site will communicate to Google a better ranking in search engines.
If possible, make connections with other bloggers in the community in order to begin writing guest posts. Writing for other prominent sites in your niche can increase your website’s traffic, as your article not only communicates your authority, it also will drive people back to your own website.
These ads place a tracking cookie on each of your visitor’s computers. When they leave your site, they will start seeing ads enticing them to come back. This advertising strategy helps you to communicate with visitors, which is a valuable part of making connections.
5. Facebook Page
Because of the popularity of Facebook, creating a page for your website opens up your site to a global market. Having a Facebook page allows followers to stay in touch with you and your company. Because of how Facebook works, it could be beneficial to pay to have your page promoted. It’s a cheap price in comparison to other marketing strategies, and Facebook will optimize your advertisements toward people and companies they believe would be interested.
This is one of the strongest ways to engage your site viewers. If you can create a reason for people to subscribe—whether through a contest or through insider information and quality content—you have a built in way to communicate with them.
7. Social Media Marketing
Facebook and email, while extremely important to your website’s success, are not the only social media sites to be involved in. In order to optimally market your site, consider joining social communities such as Pinterest, Twitter, and Google+. Social media is the Internet’s word-of-mouth marketing, and it pays off.
Taking the time to implement these marketing tips will help to grow and expand you website, ultimately helping to grow and expand your business.