The digital age has ushered in a whole new level of business marketing. Businesses are marketing their products and services in ways no one could have even dreamed of before the integration of the internet.
Technology has made information processing an instant transaction, and businesses have found an array of creative ways to put that ability to use. Check out a few of the most influential ways in which technology has revolutionized business marketing, and let your marketing mind go wild.
Marketing is a constant flow of opportunity
Technology has provided so many different platforms and opportunities for inexpensive marketing efforts, that your marketing department should never stop. Your business can be reaching consumers every second of the day simply from the sheer abundance of the reach digital marketing.
The social boundaries of your marketing efforts are nearly boundless. You can reach people through their cell phones, their televisions, through video ads on mobile apps, and even through multiple forms of signage with only a small financial investment.
Technology placed the power back in the hands of customers
Technology has literally placed the power back into the hands of the customer. Mobile phones, tablets, laptops, and other mobile devices make it fast and easy to share your experiences with a particular business. If the experience is terrible, the repercussions on the business could be bad.
Before the digital era, issues with bad customer service or poor quality products were a matter of telling your friends and family not to do business with that particular organization. Now, anyone and everyone can share their experience and incite almost instantly with the tap of a screen. Accountability is one hell of a power to enforce.
Customer service is always on duty
Due to the customer’s ability to instantly share their experiences with company’s, customer service departments are more important than ever. Customer service is always on duty, as digital business is worldwide. Every business is a 24/7 business when they have an online presence.
The playing field has been leveled by advancements in technology
Now that customer service is being held more accountable for their actions (or lack thereof), the playing field in business has become much more level. No matter the size of your operation, the internet provides you the ability to be large.
If you play your digital card right, the reach of your organization could be limitless. Technology has given the little guy a second chance in commerce.
Social media is a wide opened marketing tool
The integration of social media into the world blew the marketing game wide opened. Social media provides the ability to reach millions of viewers from all walks of life in an instant.