If you run an online business, or even if you’re just someone who likes to sell some of their old items through various online platforms, you’ve got to know how to craft an appealing ad if you’re wanting to make a sale. While the images that go along with an ad are important, it’s really the ad copy that can make or break the success of your ad. Whether you’re selling sporting equipment or fine jewelry, being able to convey information persuasively can make your ads much more appealing. So to help you make all the sales you want, here are three tips for writing better online ads.
Think About More Than Just Keywords
If you’re writing ads that you’re wanting to convert, you may have done some research on keywords that are frequently searched for that are also relevant to your product or service. However, if you want to create ads that really resonate with your audience, you have to think about more than just the keywords you should be using. According to Khalid Saleh, a contributor to WordStream.com, you also need to think about your ads from the perspective of your audience as actual people, not just from the perspective of a search engine. This means that although it’s important to know relevant keywords, you should also ensure that your ads sound helpful and informative to those who are reading them.
List Benefits First
To help make your ads more humanized, Perry Marshall, a contributor to Entrepreneur.com, suggests that you make it a point to list the benefits of your product or service before you list your features in the ad. By doing this, you’re making a connection with your audience first and foremost. This helps the viewer connect with your product or service by being able to visual themselves having their problems solved by your company. Because the benefits of a product or service tap into the emotional aspect of making purchases, you’ll often find more success when you choose to put this information first when creating your ad.
Include A Call To Action
To increase the chances of your ad getting the ultimate result that you’re looking for, it’s vital that you include a call to action in your ad copy. According to Chris Giarratana, a contributor to Search Engine Journal, some of the best calls to action for online ads are phrases that encourage your audience to take immediate action. Don’t be afraid to tell your audience what you want them to do, like buy, register, or sign up.
If you’re not having the success you’ve been wanting with your online ads, consider using the tips mentioned above to help you write better ad copy that will help you get the results you desire.